Liam Churchard
Online portfolio for designer Liam Churchard

Pipers Crisps

The Pipers story began in 2004 when three farmers joined forces to produce great tasting, quality crisps using local potatoes. Today Pipers make award-winning crisps that are delivered throughout the UK as well as exporting to Europe and the USA.

Initially approaching Optima for a new website, the relationship has blossomed as Pipers realise that we ‘get their brand’. Optima work on a high volume of advertising, promotional materials, signage, exhibition materials and POS.

We have recently overhauled their entire pack artwork setup – revising prominence of the different elements contained on the pack, and producing set guidelines so that all packaging shares consistent styling (something that had gone missing as Pipers have grown).