Liam Churchard
Online portfolio for designer Liam Churchard
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Pipers Crisps

The Pipers story began in 2004 when three farmers joined forces to produce great tasting, quality crisps using local potatoes. Today Pipers make award-winning crisps that are delivered throughout the UK as well as exporting to Europe and the USA.

Initially approaching Optima for a new website, the relationship has blossomed as Pipers realise that we ‘get their brand’. Optima work on a high volume of advertising, promotional materials, signage, exhibition materials and POS.

We have recently overhauled their entire pack artwork setup – revising prominence of the different elements contained on the pack, and producing set guidelines so that all packaging shares consistent styling (something that had gone missing as Pipers have grown).

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