Privacy Policy

*yawns*

More of the boring (but quite important) stuff, I’m afraid. The way we interact isn’t very complicated compared to lots of other websites and platforms. But this page will help you understand how this site collects your data.

Analytics

This website collects personal data to power site analytics, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

This information is shared with Squarespace, the website analytics provider, to learn about site traffic and activity.

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

Website visitor data

When you submit information to this website via webform, the data requested in the webform is collected in order to track and respond to your submissions. This information is shared with Squarespace, the online store hosting provider, so that they can provide website services to us. We also share this information with [storage methods(s)] for storage and with Zapier for data porting.

This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

  • Information about your browser, network and device

  • Web pages you visited prior to coming to this website

  • Web pages you view while on this website

  • Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

Email data

I may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. Your contact information is shared with Squarespace, the email marketing provider, so they can send these emails on my behalf.

Fonts

This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

  • Information about your browser, network, or device

  • Your IP address

Legitimate Interests Assessment

To comply with GDPR, I have carried out a Legitimate Interests Assessment which is documented below:

Purpose of Processing

I have a legitimate interest to process personal data relating to decision makers and budget holders in medium-to-large organisations in the UK. The data is gathered from publicly available sources and directly from the companies concerned.

Lawful Business Objective

The processing is necessary in order to supply (prospective and existing) clients with data for business-to-business marketing purposes; a lawful business objective specifically identified by the Privacy and Electronic Communications Regulations 2003 (PECR). Recital 47 of the GDPR identifies direct marketing as a legitimate use of personal information.

Reasonable Expectation

The data subjects are senior business people with decision making and budgetary responsibilities and can reasonably expect to be contacted with marketing material relating to their professional roles.

Adequate, Relevant & Limited

The data collected is limited to names of senior managers and directors, their job titles, and corporate email addresses. If a person leaves their role, their name and contact details are deleted from the database.

Opt Out

If a data subject requests that their data is removed from the database, it is suppressed so that it cannot be accessed or added again at a later date.

Valuable Service

In supplying accurate, regularly updated and targeted data, I provide a valuable service to business-to-business marketers. In the absence of myself and similar creative service providers, organisations would have to rely on limited, inaccurate and out-of-date data for their brand and marketing needs, which would have a detrimental effect on the success of their businesses and the wider economy.

You can read the Information Commissioner's guidance on legitimate interests in full on the ICO website

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If you have any questions regarding the content of this Privacy Policy, please use the contact form.

Updated: 19/01/22